#Planogram sample professional#
There are many firms such as Envirosell or Retail Smart offering professional consultancy in this field. Consultancy From A Planogram ExpertĪs mentioned above, if you are a small size retailer and hiring a full-time planogrammer is out of your budget, then you can hire independent planogram consultants to implement your planogram professionally. Small-size retailers may get professional assistance from a visual merchandiser. However, if you are running a small-sized store, then a full-time planogrammer is not a cost-effective option. Hiring a permanent planogrammer is a better option for large-sized retailers.
On average, a full-time planogrammer for a store earns up to $47,000 per year. Not many people are aware of this role, but you can hire a professional planogrammer to do the job for you. However, if you have decided to choose the “formal” options, here are some for you: Get Services Of A Planogrammer Planograms are even more effective for grocery stores or big-box stores because these retailers have to display different types of products from various manufacturers/suppliers.Īlso Read: Selling – Definition, Objectives, Types and Requirements It is important to note that retailers can use a planogram for a specific section or component of their stores as well as comprehensive visual merchandising documentation. Planogram pays proper attention to every single detail related to the physical space and product placement.
#Planogram sample how to#
Now, maximum utilization of physical space not only means that how to use your displays, aisles, or point-of-sale, but it also means where you should place a specific product.
So basically, a planogram is a tool or model that helps retailers with product placement while utilizing the physical space with maximum efficiency. Planogram, in the simplest of terms, is a merchandising tool that helps retailers to plan their store’s physical place with maximum efficiency.
Making a planogram is a delicate balance of logical organization such as grouping items in the same category and taking advantage of consumer behavior and psychology to expose them to new or highly profitable products, and increasing sales by using cross-selling techniques and triggering impulse buy behaviors. Planograms can also serve as a reference when trying to analyze retail performance to identify one of the potential culprits in lower sales. Planograms are sometimes used by manufacturers to suggest optimum display for their merchandise at stores. Placement is important in retail to maximize sales and minimize wasted space. A planogram (also known as a plan o gram) is used in retail to show the placement of products on a shelf.